Rachel’s cakes is growing up! You may be wondering what that means… We have a lot of changes going on, all for the better. My business has developed over the years into more than just cakes. I do classes, parties, cupcakes, cookies and cake jars!! My skills have increased dramatically and I see myself as an overall confectionary artist more than just a cake decorator. I am currently enrolled in a Master mind business
class because believe it or not I don't know as much about running a business as I should...I started this business with the idea of baking and decorating fun cakes! But there is a lot more that goes into it than that...there is ALOT of correspondence with clients, invoicing, expenses, planning, marketing, branding, website updating, social media. Paperwork that I dread!! I'm sure that a lot of you can relate to that. I'm learning every day and one thing that I've realized is that my name & logo don't really represent this business as best as I could. So I have been having a lot of fun figuring out a new name & logo for Rachel’s cakes! I hope you are all excited to follow along and take this journey with me!
So another fun project that I have been working on are my Cake Tasting Boxes!! I am so in love with these, they are exactly what I wanted and are a perfect presentation for my cake jars. The idea came to me to provide cake jars for specific people who wanted to do a cake tasting (for weddings or large cake orders). However, Ive discovered that these boxes also make great birthday and thank you gifts, hostess gifts, or for anyone who really just wants to try a variety of flavors. In order to provide a more personalized experience I am packaging 6 flavors of cake jars into a beautiful box, it will include tasting spoons and a few of my most popular flavors. The flavors will vary, but in the future I will be providing seasonal tasting boxes and maybe even subscription boxes. These boxes are now open to preorder for the end of February, early March availability. I am so excited for these and I hope you love them as much as I do!!
You may have noticed I have started adding cake decorating classes to my events. I discovered while doing cake decorating parties that i really enjoyed teaching the kids to decorate, and I loved seeing how each of their cakes turned out. I am working with a few local businesses to set up classes in their venues. I plan on doing 2 each month and I am coming up with more and more ideas. My first 2 classes are this week in St. James & Northport, featuring a fun Valentines day drip cake. I have gotten some feedback from my customers about other classes that would interest them, such as flower cupcake bouquets, ice cream cone drip cakes, and geode cookies! I have some fun ideas for kids clases (like a spaghetti and meatball cake!) as well so keep checking back with us for the schedule.
I will also will be speaking at Women's Power Brunch in April for High school students. When I first was approached about this I wondered if my story, my business was good enough for this...however after talking it through I realized I do have a story. I may not have taken the typical path or the most direct one but my path & my choices have led me here. And more than anything I want my children and other teenagers out there to follow their passions and pursue their dreams. You can do something you love and enjoy & make money doing it! You don't have to settle for a life that is just mediocre. It is not easy, it takes a lot of work and time and investing your whole self into it, but it is soooo worth it.
Another exciting thing happening in my life is that I interviewed for a Confectionary Wars TV show! I am super excited and scared to death to do something like this, but I had to take a chance and at least try. I want to challenge my skills and artistic ability and this is probably the most extreme way to do it! I won’t know if I'm cast on the show for at least a few more weeks but send me your positive vibes and lets hope. Either way it was an achievement for me to interview with them!
As you can see I am in a highly motivated state over here!! I want to share my energy, I attribute that to a passion for what I have created and am creating. I want people to see that you can do this. I have also been reading (and by read I mean listened to on AUDIBLE, becasue really who has that much time to read these days!) ALOT!! I highly reccomend these books for overall self growth & personal development and motivation. They are- “Atomic Habits” by James Clear, “You are a Badass” by Jen Sincero, “The 5 Second Rule”, by Mel Robbins, and “Start with Why” by Simon Sinek. These have all helped me tremendously in getting more focused with my business and personal life.
If you enjoyed this blog please comment below!! Let me know what you are interested in, any fun class or cake ideas that you would like to see??